The ages, interests, and hobbies of solo ad subscribers can vary widely depending on the specific list and its niche or focus. There is no one-size-fits-all answer to this question, as solo ad lists can cover a broad range of demographics and interests. However, I can provide some general insights before you buy solo ads:
1. Ages:
- Age demographics of solo ad subscribers can vary, but the age group often depends on the niche or topic of the list. For example:
- Lists related to health and wellness may attract subscribers of various ages, including both younger and older individuals.
- Lists in the personal finance and investment niche might have a broader age range, with a focus on adults looking to manage their finances.
- Lists related to technology and gadgets may have a younger demographic, as these topics often appeal to tech-savvy individuals.
2. Interests:
- The interests of solo ad subscribers can be quite diverse and are usually related to the content and topics of the list. Common interests can include:
- Health and wellness, including fitness, nutrition, and weight loss.
- Personal finance, investing, and money management.
- Technology, gadgets, and software.
- Travel, food, and lifestyle.
- Hobbies like gardening, photography, and outdoor activities.
3. Hobbies:
- Subscribers to solo ad lists often have a range of hobbies. The specific hobbies can depend on the niche, but some common ones include:
- Cooking and culinary interests.
- Sports and outdoor activities.
- Arts and crafts, such as painting or knitting.
- Gaming and entertainment.
- Reading and book-related interests.
It’s important to note that the exact demographics and interests of subscribers will vary from one list to another. Before using a solo ad list for your campaign, it’s crucial to ask the list owner for information about the specific demographics, interests, and preferences of their subscribers. This information will help you tailor your campaign to the interests of the audience and ensure that it aligns with your marketing goals.
How Do You Best Assess Solo Ad Subscribers’ Past Buying Behaviour?
Assessing soloads subscribers’ past buying behaviour can provide valuable insights into their purchasing habits and preferences.
Survey and Questionnaires: Consider sending a survey or questionnaire to the list’s subscribers. You can include questions about their recent purchases, what types of products or services they have bought, and their frequency of purchases. While not all subscribers may respond, those who do can provide valuable data.
- Segmentation and Data Analysis: If the list owner has data on past purchases or behaviour, you can ask for segmented data. This involves dividing the subscribers into groups based on their behaviour, such as high spenders, frequent buyers, or specific product purchasers. Segmentation can reveal patterns and trends in their buying behaviour.
- Review Transaction History: If you have access to transaction history, you can analyze purchase data from your own past campaigns or from the list owner’s past campaigns. Look for patterns in the types of products or services that were most popular or frequently purchased.
- Online Analytics Tools: If subscribers have interacted with your website or landing pages through past email campaigns, use online analytics tools to track their behaviour. Google Analytics, for example, can provide insights into which products or pages they viewed, how long they stayed on your site, and whether they completed purchases.
- Feedback and Surveys from Past Campaigns: If you’ve run campaigns with this list before, review any feedback, comments, or survey responses from previous campaigns. This can provide direct insights into what products or services subscribers have shown interest in or purchased.
- A/B Testing and Tracking: In your current campaign, use A/B testing and tracking to monitor which products or offers resonate most with subscribers. Analyse the results to understand their preferences and what drives them to make a purchase.
- Behavioural Tracking Tools: Consider implementing behavioural tracking tools on your website or landing pages. These tools can track user behaviour, such as which products they view, add to their cart, or purchase. Over time, this data can help you build a profile of subscribers’ buying behaviour.
- Purchase History Data from E-commerce Platforms: If you have an e-commerce platform, you can access purchase history data, which can include information on past purchases made by subscribers. This data is especially useful if you’ve previously sold products or services to these subscribers.
It’s important to respect subscribers’ privacy and follow all relevant data protection regulations when collecting and analysing data related to their buying behaviour. Additionally, ensure that any data you collect is used for legitimate marketing purposes and not shared or used inappropriately. The more data you have on subscribers’ past buying behaviour, the better you can tailor your email campaigns to their preferences and increase the chances of successful conversions.