Google's search algorithm has gotten pickier over the years. It's not enough to stuff keywords into your content anymore. These days, Google judges websites like customers do. Does it load fast? Can people find what they need? Does it work on phones? Poor design kills your search rankings before visitors...
Running Google Ads is a very efficient method to reach your target audience, but the platform is far more complicated and has more moving elements than most people think. Why doesn't my ad appear when I search for my keywords is a common query, I receive from Google Ads clients....
